About the brand
Charme d’Orient invites you to discover the traditions and customs of different regions of the East: black soap and argan oil from Morocco, Aleppo soap and original loofah from the ancient city of Alepp, ghassoul clay and almond oil from old Algiers, as well as the Turkish bath ceremony.
When Yasmina Zerroug decided to open her very first wellness, in Paris in 1994, it seemed obvious to her to revive beauty rituals that she approached as a child and carries a vibrant memory. Since it’s creation the brand has been striving to restore the former nobility of traditional hammam and bathe rituals as they have been practiced for centuries – to purify the body and soothe the mind.
